THE MATCHA APOCALYPSE IS HERE!

Is a Matcha Apocalypse Coming?

Matcha has officially gone from niche Japanese tea ceremony to global caffeine obsession. In this episode, Josh & Nicole sit down to talk all things matcha — from its bright green color and earthy flavor to the way it’s taken over coffee shops, TikTok feeds, and supermarket shelves. The big question on the table: are we heading toward a full-blown “matcha apocalypse”?

They break down why matcha lattes, iced matcha, and matcha desserts are everywhere right now. Is it the promise of “clean energy” without the jitters? The high levels of antioxidants? Or just the aesthetic of that vibrant green in every reel and story? As they taste, react, and joke around, Josh & Nicole explore how matcha went mainstream and why so many people are swapping their morning coffee for finely ground green tea powder.

Trend, Hype… or New Normal?

Beyond the laughs, there’s a real conversation about sustainability, quality, and demand. Not all matcha is created equal, and the growing hunger for cheap options could push producers to cut corners. That’s where the idea of a “matchapocalypse” comes in: what happens when demand outgrows the supply of truly good, ceremonial-grade matcha?

Whether you’re already a matcha lover or just matcha-curious, this deep dive is the perfect way to understand the future of matcha culture — and why this vibrant green powder is more than just another passing food trend.